You’ve got the land. Maybe even the pods. But how do you actually get bookings? That’s where we come in.
At Heritage Glamping, we understand that marketing can feel overwhelming — especially if you’ve never done it before. That’s why we keep things simple and supportive. We’ll help you figure out what makes your glamping site special, how to get the word out, and how to attract guests who’ll love staying with you.
Led by Sarah Barlow, a rural marketing specialist with over 30 years’ experience — including work for well-known names like GO Outdoors, Morrisons and DFS — you’ll benefit from big-brand thinking made practical for small, independent glamping sites.
“You don’t need to be a marketing expert. That’s what I’m here for.”
— Sarah Barlow, Founder & Glamping Business Consultant
We work with you to understand your land, your goals, and your budget — then help you plan the smartest route forward.
Think of your website as your digital front door. We’ll help you build (or improve) a simple, beautiful, and easy-to-navigate site that makes guests feel welcome — and confident enough to book.
We’ll help you write a story your guests will love and use high-quality images to capture the magic of your site — whether it’s rolling views, cosy interiors, or peaceful escapes.
Not sure where to start with Instagram or Facebook? No problem. We’ll help you create a plan you can actually stick to — one that connects with guests and builds trust over time.
We’ll help you craft listings that stand out, manage them using tools like channel managers, and balance direct vs OTA bookings for the best results.
From seasonal packages to local experiences, we’ll help you come up with ideas that attract attention and get people clicking ‘book now’.
reviews are the lifeblood of Glamping Businesses and we'll create an automated system to enable your customers to easily review their stay.
Before launching Heritage Glamping, Sarah Barlow ran her own strategic marketing consultancy, FAB Marketing, working with leading brands across retail, leisure, and hospitality.
Her clients included GO Outdoors, DFS, Morrisons and numerous independent local businesses. Now, she brings that high-level experience to help farmers, landowners, and rural entrepreneurs grow thriving glamping brands — without the fluff or jargon.
And with a background in farming life herself, Sarah brings not just know-how, but real-world empathy to your business journey.
Simply Complete our from and let us know a little more about your project.
Glamping Marketing FAQs
Getting bookings is not just about having beautiful lodges. Your website, photography, listings, social media, offers and reviews all need to work together to attract the right guests and fill your calendar.
You should start before your site opens. Early marketing helps build awareness, grow an audience, test your positioning and create confidence before bookings officially launch.
Yes. Your website is your digital front door. It should show guests what makes your site special, explain the experience clearly and make it easy for people to enquire or book.
Yes. We can help you create listings that stand out, write stronger descriptions and think through how to balance direct bookings with third-party platforms like Airbnb, Booking.com and other online travel agents.
Social media helps guests understand the feeling of your site before they book. We can help you create a realistic content plan for Instagram, Facebook and other channels that builds trust without becoming overwhelming.
Clear positioning, strong photography, a compelling story, simple booking journeys and well-written accommodation pages all help your site stand out in a crowded market.
Yes. Reviews are one of the most important trust signals for a glamping business. We can help you create a simple review process that encourages guests to share feedback after their stay.
Yes. Seasonal packages, local experiences, romantic stays, family breaks and midweek offers can all help improve occupancy and give guests more reasons to book.
The marketing support is led by Sarah Barlow, who has over 30 years’ experience in retail, leisure and hospitality marketing, including work with brands such as GO Outdoors, Morrisons and DFS.